Michael of Diamonds Direct Wholesalers (Southport) is the 4th generation jeweller in his family who have traded in Southport for over 75 years. His Great Grandfather opened a shop on the Famous Lord St trading as 'Stonefields', followed by his Grandfather, Father and Aunt.
Due to huge success Michael has moved to larger premises on the corner or Lord street & Coronation Walk, opposite the 'Prince of Wales Hotel'.
Michael specialises in beautiful Diamond Jewellery and second hand Rolex watches at unbeatable prices as many of his customers will vouch for.
Michael says- " We never compromise on quality, our longstanding friendly staff are highly trained & experienced in all aspects of buying & selling
fine jewellery & we pride ourselves or First class service